PRESS Releases

AVATAR: DISCOVER PANDORA , SET FOR SOUTHEAST ASIA DEBUT IN BANGKOK

Jun 7, 2017

AVATAR: DISCOVER PANDORA EXHIBITION, INSPIRED BY JAMES CAMERON’S FILM FRANCHISE, SET FOR SOUTHEAST ASIA DEBUT IN BANGKOK 

Spectacular New Interactive Attraction Allows Visitors to Experience the Breathtaking Environment and Amazing Creatures of Pandora

Tickets on Sale Starting x June, at www.avatardiscoverpandorath.com and at 7-Eleven Stores in Thailand

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Bangkok, Thailand [X June, 2017]AVATAR: Discover Pandora, a spectacular, state-of-the-art interactive exhibition, will open in Bangkok, Thailand, on 1 July 2017, GES, along with Lightstorm Entertainment and FoxNext Destinations announced today.

AVATAR: Discover Pandora is inspired by and filled with the extraordinary creatures, breathtaking environments and unique culture of the James Cameron film. GES, a global events provider, is partnering with Mactus Live, the leading entertainment service provider in Singapore to bring AVATAR: Discover Pandora to The Mall Bangkapi in Bangkok, Thailand, through 3 September 2017, for a two-month showcase. Tickets will go on sale on 5 June 2017 at www.avatardiscoverpandorath.com and at all 7-Eleven stores in Thailand.

Within the 12,000-square-foot entertainment experience, visitors of all ages will be able to explore the wondrous discoveries found on the world of Pandora.  Presenting Pandora as a real place, AVATAR: Discover Pandora will give visitors the opportunity to interact with the world introduced in AVATAR through a series of exciting and engaging immersive environments that highlight Pandora’s diverse and exotic flora and fauna, along with the amazing culture and traditions of its indigenous people, the Na’vi.

GES’ creative team worked closely with Lightstorm and FoxNext to create an exhibition as authentic and groundbreaking as James Cameron’s remarkable 2009 film AVATAR.  The scope for AVATAR: Discover Pandora captures the phenomenal beauty of the alien world, and brings it back to earth, for a unique look at the many ways Pandora reflects our own planet.

Captivating settings such as the Tree of Souls, as well as life-sized recreations of creatures including the Banshee, Direhorse, and Viperwolf, are featured in AVATAR: Discover Pandora, and visitors will be able to experience the science and wonder of Pandora firsthand.  The dynamic guest experience will allow visitors to:

  • Enter an exhibition curated by the Pandoran Research Foundation where they will leave the 21st century behind and step into the 22nd century world of the AVATAR franchise;
  • Learn about space travel and the science behind the discovery of Pandora in the Alpha Centauri solar system;
  • Explore recreations of Pandora’s most compelling environments showcasing its unique plants and animals and what they can teach us about our own planet;
  • Engage in interactive activities based on the culture, language and music of the Na’vi, the nine-foot-plus-tall humanoids who are the indigenous people of Pandora;
  • Experience the jewel-like glow of Pandora’s bioluminescent plants and animals;
  • Interact with banshees, learn to operate an AMP suit, picture themselves as part of the Avatar Program;
  • And more!

“Learning more about Pandora can inspire is to be even more curious and thoughtful about our own planet,” said Kathy Franklin, president, franchise development at Lightstorm Entertainment. “With this exhibition we hope to give guests a unique, engaging experience that helps them see the world in new ways.”

Salil Mehta, president of FoxNext added: “James Cameron has redefined the cinematic experience, and the AVATAR: Discover Pandora exhibition will give visitors a chance to be a part of the extraordinary world he has created.”

“GES is thrilled to partner with FoxNext and Lightstorm to bring the wonders of AVATAR to worldwide fans in an immersive, tangible way,” said Eddie Newquist, EVP and chief creative officer, GES.  “We are excited for long-time fans of the film, as well as those discovering AVATAR for the first time, to enjoy a beautifully immersive experience that delivers on every level.”

“AVATAR captivated audiences during its theatrical release and has continued to wow in the years since. We are delighted to give fans in Thailand a chance to discover the wonders of Pandora up close,” said Tricia Ng, vice president of Mactus Live.

Mactus Live is supported by Pixelone Event & Festival, Thailand’s innovative event organizer, on exhibition operations.

Released in 2009, James Cameron’s AVATAR is the highest-grossing film in motion picture history, with a box office gross of nearly $2.8 billion.  Mesmerizing all ages across the globe with its otherworldly visuals and groundbreaking special effects, the film quickly became a worldwide phenomenon so popular it will be followed by four sequels, with the first sequel due for release on December 18, 2020.  AVATAR was named best picture at the Golden Globe Awards and won numerous Academy Awards®.

About FoxNext

FoxNext is driving immersive, next generation entertainment experiences in the areas of virtual and augmented reality, mobile, console and pc games and location-based entertainment across Twentieth Century Fox Film and Fox Network Group. The division consists of FoxNext Games, FoxNext Destinations and FoxNext VR Studio. Fox has a successful track record identifying exceptional games and publishing partners across the mobile and console/PC space, such as Family Guy: Another Freakin’ Mobile Game, Animation Throwdown: The Quest for Cards, The Simpsons Tapped Out, Family Guy: The Quest for Stuff, Ice Age Adventures, Sugar Smash: Book of Life and Alien: Isolation. FoxNext VR Studio will oversee VR experiences, such as the already announced ALIEN and PLANET OF THE APES productions, and work to commercialize Fox’s overarching VR strategy. FoxNext Destinations will oversee the company’s location-based entertainment business including the development of the 20th Century Fox World theme park in Malaysia.

 About GES

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide-range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading events and brands, including Warner Bros. Consumer Products, National Geographic, Mary Kay, The Walt Disney Company and Tableau. GES’ National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past eight years, and for the seventh year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information, visit www.ges.com.

About Mactus Live

Headquartered in Singapore, Mactus Live specializes in the business of commercializing entertainment-based intellectual properties, marketing development and management of branded attractions and shows.

 

PR Contacts

Thailand

Jirawat Montreevong (Dew)

Triple Eight Ideas Co., Ltd.

jirawat@888ideas.com

02.664.0888

Pattama Vattanaparinton (Pan)

Triple Eight Ideas Co., Ltd.

pattama@888ideas.com

02.664.0888

U.S.

Lea Antonio

Director, Marketing

GES

lantonio@ges.com

818.638.5949